16 Mar Kreglinger Announces Exclusive Partnership with JPL Flavours

Posted at 08:58h in Food Ingredients, General by

Strategic partnership expands Kreglinger’s specialty ingredients portfolio across key European markets

Kreglinger has been appointed exclusive distribution partner for leading independent British flavour house JPL Flavours across The Netherlands, Belgium, France and Luxembourg.

What We Offer

Kreglinger will offer JPL Flavours’ extensive portfolio of flavour solutions including natural flavours, depictable flavours and masking and modulation, across bakery, beverage, nutrition, dairy and savoury categories.

The partnership provides local technical and commercial support alongside collaborative product development expertise. The addition of custom flavour solutions enables Kreglinger to help customers with new and existing product development – delivering exceptional taste in challenging applications including sugar reduction and functional ingredients.

About JPL Flavours

JPL Flavours is a privately owned, family-run British flavour house based in Bromborough, UK. Founded by a flavourist, the company takes a creative approach to flavour development, producing custom-made, application-ready flavouring solutions.

Unlike many traditional flavour houses, JPL Flavours focuses on bespoke creation rather than volume production. Every flavour is made from scratch to meet specific customer requirements, combining technical expertise with creativity and speed.

JPL Flavours is one of the UK’s fastest-growing flavour houses, with industry-leading lead times of around 10 working days. The company recently announced £11M investment in a new state-of-the-art innovation and manufacturing site at Bromborough, UK.

A Shared Commitment

Wim Arnouts, CEO of Kreglinger, commented: “It was clear on meeting Jake and the team that JPL Flavours prides itself on being independent, which resonates with us as one of the last independent distribution companies for specialty ingredients in the European market. This partnership allows us to broaden our speciality ingredients portfolio and offer our customers access to JPL Flavours’ bespoke flavour solutions and highly creative, customer-centric ways of working.”

Laura Al-Azzawe, Sales Director at JPL Flavours, added: “This strategic partnership with Kreglinger marks a significant milestone for JPL Flavours’ international growth strategy and will enable us to service new and existing European customers, without compromising on the speed and creativity that we are known for. As a private family business, with honest and traditional business practices, it was critical that we chose a partner whose culture and outlook aligned with ours.”